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Name: Viapresse
Market: Euronext Growth Paris
Subsector: Specialty Retailers
Isin code: FR0010326090
Symbol: ALVIA


IPO Date: 10/09/2015
Issue type: Direct listing
Transfer from: Marché Libre - Alternext
Capital raised: -

Company Profile

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Date Title
22 Sep 2015 Viapresse lists on Alternext Paris expand

Paris – 22 September  2015 – EnterNext, the Euronext subsidiary dedicated to promoting and growing the market for SMEs , today congratulated Viapresse, the French specialist in online sales of magazine subscriptions, on its transfer from the Free Market to Alternext Paris. Viapresse has been listed on Alternext Paris since Thursday, September 10.

Viapresse was founded in 1998 and is France’s no. 1 online vendor of magazine subscriptions. It works closely with major press groups such as Lagardère, Mondadori, Prisma Média, Marie Claire, Bayard Presse, and Amaury, guaranteeing subscribers very attractive rates and conditions. The company offers over 980 print titles for subscription sales and nearly 4,000 print titles for single-issue purchase. The upcoming launch of its MyViapresse app for mobile devices and tablets will give users a richer reading experience with sampling, linking, sharing, bookmarking and archiving. This new digital offering will not only generate new subscription sales but also strengthen the company’s competitive position through multi-screen use and generation of qualified data.

Listed on the Free Market since 2006, Viapresse opted to use the launch of MyViapresse to transfer to Alternext.

Viapresse (ticker code: ALVIA) was listed through the admission to trading of the 400,000 shares making up its equity, using the direct method. This involves listing following transfer from the Free Market. Market capitalisation was €11.2 million on the day of listing.

Vincent Mareine, Chairman and CEO of Viapresse said: “We are proud of this transfer to Alternext, which marks a milestone in our company’s development. Alternext will give us better visibility and access to a new pool of investors, which in turn, will step up our growth and position Viapresse as a major player in data management.”

Eric Forest, Chairman and CEO of EnterNext noted: “We are happy to welcome Viapresse to the community of issuers on Alternext Paris. This transfer will make its stock more attractive and give the company access to new sources of finance. We are confident that our efforts to promote and serve tech companies will help raise its profile with investors.

22 Sep 2015 Viapresse expand

Viapresse rings the bell at the occasion of their listing on Alternext

Vincent Mareine, CEO, Viapresse closes the European trading day in Paris

Viapresse is the French leader in marketing press publications (magazines, periodicals, newspapers, etc.) on the Internet, by subscription or by selling individual issues. The group's activity is organized around three sectors:

  • sales of publications on the Internet: operating through the site or partner sites (Fnac, Cdiscount, Cultura, etc.). The group also manages and markets subscriptions for publishers;
  • sales of subscriptions in stores: operating through Fnac stores;
  • other: supply of graphic and computer services.

All net sales are in France.